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A very quick and insightful video that I found today, Dr. Steel’s short discussion is at the core of what we do for our customers, it all starts with the basics.
Yes, by now we have heard of the gender-aware billboards rolling out in pilot projects and suchadvanced retail technology as interactive dressing room mirrors and shopping carts equipped with digital scanners that offer personalized discounts. It doesn’t stop there, however. Computer scientists, egged on by retailers and other business concerns, are tweaking existing technology [...]
The-term “psychographics” can be traced back to World War I, when it was used to describe people by their looks. Since then, it, has evolved, albeit circuitously, into an important segmentation tool that still has underdeveloped applications, especially in the area of low-cost media studies. The author, one of the pioneers in psychographic research, relates the [...]
The San Francisco-based startup Path has been receiving a lot of buzz over the past few days as it debuted its iPhone-and-web based photo sharing app. Path distinguishes itself from other social networking sites, calling itself “the personal network,” and “the place where you can be yourself” (see previous post: The Social [...]
Remember Peter Steiner’s 1993 New Yorker cartoon that said, “On the internet, nobody knows you’re a dog”?
Do you think that’s still true today?
Back in 1993, the amount of data that was available on the internet about the average user was fairly limited—an email address, a user name, chat [...]
The potency of Facebook, Myspace, YouTube and Twitter should no longer be described in terms of an uncontrollable volume of “likes,” re-Tweets, views and comments. These social media outlets are becoming increasingly concrete and well-disciplined sources for measurable marketing activities that resonate with the traditional sales concerns of many businesses. Yes, these outlets are [...]
Last week, the New Yorker published a provocative article by Malcolm Gladwell entitled, “Small Change: Why the Revolution Will Not Be Tweeted.” In the article, Gladwell discusses the nature of social activism, arguing that the kind of ties we establish through social media are too weak to inspire genuine risk-taking for the [...]
The schism between new and old marketing techniques appears to be growing. E-mail newsletters and print media are being relegated to the dusty “miscellaneous” box in the attic while Facebook and Twitter are being showcased in the China cabinet with great credence and pride. Not only is this trend a little worrisome, it has made smaller [...]
The world is made up of things, physical objects we humans interact with on a daily basis. Because they are so central to almost everything we do, there is no shortage of theories for understanding the value and meaning of things—from how they are exchanged and acquire value (Simmel 1978); to how gift-giving and exchange [...]
Recently, Bloomberg Businessweek published an article on the success McDonald’s has had using ethnic niche marketing. The article focuses on the increasing importance of the minority consumer as trendsetter for “white America,” citing the success of the Fiesta Menu in majority-white neighborhoods as a sign that where ethnic customers go, white Americans will follow. [...]
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