The Small and Medium-Sized Enterprise

Our pinpoint focus is to service the small and medium-sized enterprises (SME) and supply $5-50M new niche market opportunities for a given product or service. There are over 6 million SMEs in the United States today and many millions more the world over. The average SME generate $5-10 million gross revenues, with 10% profit margins, and typically maintains a marketing budget of 5% of profit. SMEs operate in highly competitive environments, lack large marketing teams, and/or the marketing research expertise to understand how to find new market opportunities. SMEs that expand into unfamiliar international markets lack the resources to understand market perspectives beyond demographics and often fail to achieve a sustainable market share.

Our specific customer profiles are SMEs in foreign markets that are highly developed, homogeneous, export oriented, non-restricted, consumer product focused, and/or with declining populations. We target companies that have the highest probability of meeting the needs of niche markets, based on an existing problem and have the greatest need to enter and understand complex heterogeneous consumer environments like the United States, Brazil, Russia, India, and China. At the outset we will be targeting non-alcoholic drink manufacturers in South Korea, Japan, and Germany seeking new revenue opportunities to sell their products to niche markets within the highly lucrative US teen & tween obesity market.As our methods mature from high school level resources to college and then PhD level, we will then expand into other like and more complex consumer markets and market segments.