Marketing in the wine industry is on the verge of a dramatic change. More and more wineries are recognizing the benefits of direct-to-consumer (DTC) distribution—like higher profit margins and the ability to communicate with consumers—and are shifting their marketing and distribution strategies to include it.

Speaking generally, wine businesses tend to advertise using traditional methods, like email, club, print, radio, and PR. The wine space has often been left out of the implementation of leading-edge marketing practices because it is fragmented—few marketing firms have tailored their technologies to work for an industry like wine.

At Confluence, we understand the unique needs of wineries of all sizes, and see great potential to increase efficiency in wine marketing by closing this technology gap. Using our extensive knowledge of social media best practices, we help you build a social media presence and series of campaigns quickly and efficiently—even if you’ve never used social networking sites before. We provide cost-effective methods to enhance your sales, accelerate profit gains, and improve your market position, showing you the tools and techniques you need to be successful in social media.

Customers we have worked with:

• Ernest and Julio Gallo
• Hall Winery
• Stonehedge Winery
• Michael-Schlumberger
• Foley Family Wines
• Corley Family Napa Valley