Phase 3

Social Media Marketing Framework (SMMF)

The Confluence Media SMMF extends traditional market segmentation and combines this with SMM methods and measurements. The result is an intelligence dashboard that allows our clients to see existing markets, their participants, and the best methods to drive sales and marketing efficiencies. The SMMF is a platform for intelligence that helps to maximize selling activities within existing and future markets.

Example

A company looking to maximize its current customer base within their top producing territories would like know niche market intelligence down to a neighborhood level. Using specific geography as a start point, the company would like to find the most likely consumers to purchase their products. The SMMF helps the client understand their addressable markets, the persona of the buyer, what activities these personas are involved in, and what marketing methods these individuals are the most receptive to.

Phase 1     Phase 2     Phase 3