Reputation Management

Track and protect your company's online reputation.

Millions of web-users are sharing their opinions in blogs, reviews, and message boards. How is your company being represented?

The internet is rapidly becoming the preeminent source of information today, and those at the helm of that information stream – consumers – have more power than ever before. The instantaneous, real-time nature of the internet allows news to spread swiftly, and the online buzz surrounding a product or campaign – everything from movies to politics to sneakers – can often make or break public opinion. It's crucial for companies to track their representation in the internet's general consensus, especially within their target demographic communities.

Now, with Confluence Media's Reputation Management programs, you can.

Leveraging proprietary technology to monitor over 10 million Usenet groups, website forums, newsgroups, AOL discussion boards, and blogs, Confluence Media can identify your key audience and filter all discussions regarding your company and its products – as well as those of your competitors. With these techniques, we measure your company's popularity and the limits of its exposure, as well as how consumers compare your products to others on the market. We compile the results of these studies and deliver them to you in relevant, user-friendly reports.

In addition to quantifying popular thought and opinion, Confluence Media interacts directly with consumers to neutralize any negative misconceptions or confusion regarding your company. Addressing these issues with a casual, identifiable voice, we promote a positive perspective of your products and ensure that your company's message is not lost in the cacophony of online reviews and rumors.

Confluence Media monitors and shapes a company’s reputation online.