Research & Measurement

Learn about consumers in their own environment.

The Internet is the fastest growing forum for the exchange of ideas and opinions. It is here that consumers meet to discuss their thoughts on exciting new products, duds on the market, and items that they wish existed.

With Confluence Media's research and measurement strategies, you can reap the full value of these online conversations.

Armed with proprietary technology to scan over 10 million Usenet groups, website forums, newsgroups, AOL discussion boards, and blogs, Confluence Media identifies your key demographic and receives valuable, honest feedback directly from the consumer. In addition, we generate buzz around upcoming or existing but lesser-known products and services that your company has to offer.

Through casual discussion Confluence Media conducts surveys and studies to carefully analyze the needs and habits of your audience. This information is then compiled, processed, and reported to you in a concise, user-friendly manner. And this essential marketing tool can be deployed at any and every stage in the product development process:

R + D: We test the waters for your new offering during Research and Development. This will allow you to hand-tailor appearance, price, and venue according to customer attitudes and preferences.

Product Launch: We initiate online promotions during a Product Launch to deliver your company's message with buzz that complements offline campaigns.

Product Research: We investigate reception of your products by existing customers, provoking candid discussion of successful attributes and ones that might need improvement.

Confluence Media listens to what consumers are saying at every stage of a product's life cycle.