Social Media Marketing Framework

Social media marketing (SMM) is an extremely powerful medium for driving efficiencies in sales and marketing programs within businesses. SMM’s appeal is that it represents a highly effective, yet low cost medium for marketing.

However, social media can be so much more than just another channel to broadcast a singular message. When used correctly, social media can enhance all aspects of traditional marketing and sales while leading to deeper, bilateral relationships with customers.

Confluence Media is uniquely qualified within this industry; as innovators in the field, we quickly saw issues arise, specifically with program isolation, lack of market segmentation, and measurement tactics that were based on assumptive attributes.

To combat these issues, Confluence Media engages our clients in a phased approach that helps the client understand the requirements, policies, and workflows necessary for successful social media marketing. The goal is to outline, test, and implement programs that drive towards sales and marketing efficiencies based on scalable, repeatable, and measureable methods.

Phase 1     Phase 2     Phase 3