Social Media Marketing
Join the online conversation worldwide.
With the wealth of buying options offered on the internet and in retail stores, consumers are constantly seeking to simplify the decision-making process. They validate information through web research, cross-compare prices and specifications, and look for trusted sources to offer recommendations and caveats. Many of these discussions occur online in social media channels, blogs, user groups, forums, and message boards. And this is where users joined by common interests and opinions congregate to exchange comments and advice on all dimensions of the customer experience.
With Confluence Media's online word-of-mouth marketing programs, a company’s products and services can reach these web communities in the most cost effective way possible.
Targeting key demographics, Confluence Media interacts directly with consumers to facilitate the spread of positive content. With branded ambassadors, we explain how products and services can address the needs of the modern buyer, whether utilitarian or entertainment-related. Through continued conversation, we build company awareness and correct any prevailing myths or misunderstandings, while simultaneously accumulating feedback for consideration and action.
Confluence Media’s online word-of-mouth programs identify influential sources of information for consumers – popular product blogs, trusted forum posters – and equip them with the necessary tools to proselytize a company’s products and services.
Online word-of-mouth marketing intrinsically offers a multitude of bonus benefits. In addition to augmenting a company’s public exposure, online word of mouth provides target market research, and most importantly, continuous, bilateral talk with potential and existing customers.
Confluence Media keeps the positive buzz passing from ear to ear.
Customer Influencing
Bring customer service directly to your customers.
With the vast amount of information available on the Internet, it's impossible to know where your customers are receiving advice and support – or whether it's accurate. Of course, many companies offer assistance through their own toll-free hotlines and website databases. But many consumers simply turn to where they feel most comfortable: they read social networks, blog comments, inquire on message boards, or use popular search engines. Misunderstandings or negative opinions about a company are often the result of these outside searches for information.
Confluence Media can reach your customers anywhere on the web, and act on your behalf.
We first familiarize ourselves with your company's products and services. We gather the technical and factual expertise required to address any customer service issues. We seek out your customers wherever they might be convening on the web: in forums, web journals, discussion boards, and a myriad of other locations. With our enhanced technology and reporting capabilities we scan over 10 million online websites and communities for questions and issues related to your company and, acting as company representatives, we address these difficulties with your official policies, procedures and advice. We also refer customers back to your own corporate website, enhancing your ability to interact with every customer personally and enforcing your control over the quality of service they receive.
In addition, Confluence Media compiles data about the nature of questions and issues customers have concerning your company and its products, carefully noting reoccurring difficulties. The net results of these findings are organized into concise, user-friendly reports for your review. These valuable studies enable you to address common problems at higher levels of efficiency and become aware of the criticisms and praises your customers have to offer.
Confluence Media provides customer service where customers are most comfortable
Reputation Management Services
Track and protect your company's online reputation.
Millions of web-users are sharing their opinions in blogs, reviews, and message boards. How is your company being represented?
The internet is rapidly becoming the preeminent source of information today, and those at the helm of that information stream – consumers – have more power than ever before. The instantaneous, real-time nature of the internet allows news to spread swiftly, and the online buzz surrounding a product or campaign – everything from movies to politics to sneakers – can often make or break public opinion. It's crucial for companies to track their representation in the internet's general consensus, especially within their target demographic communities.
Now, with Confluence Media's Reputation Management programs, you can.
Leveraging technology to monitor social networks, Usenet groups, website forums, newsgroups, discussion boards, and blogs, Confluence Media can identify your key audience and filter all discussions regarding your company and its products – as well as those of your competitors. With these techniques, we measure your company's popularity and the limits of its exposure, as well as how consumers compare your products to others on the market. We compile the results of these studies and deliver them to you in relevant, user-friendly reports.
In addition to quantifying popular thought and opinion, Confluence Media interacts directly with consumers to neutralize any negative misconceptions or confusion regarding your company. Addressing these issues with a casual, identifiable voice, we promote a positive perspective of your products and ensure that your company's message is not lost in the cacophony of online reviews and rumors.
Confluence Media monitors and shapes a company’s reputation online.
Customer Engagement Programs
Learn about consumers in their own environment.
The Internet is the fastest growing forum for the exchange of ideas and opinions. It is here that consumers meet to discuss their thoughts on exciting new products, duds on the market, and items that they wish existed.
With Confluence Media's research and measurement strategies, you can reap the full value of these online conversations.
Confluence Media identifies your key demographic and receives valuable, honest feedback directly from the consumer. In addition, we generate buzz around upcoming or existing but lesser-known products and services that your company has to offer.
Through casual discussion Confluence Media conducts surveys and studies to carefully analyze the needs and habits of your audience. This information is then compiled, processed, and reported to you in a concise, user-friendly manner. And this essential marketing tool can be deployed at any and every stage in the product development process:
Customer Support: We help listen and funnel questions that are directly related to your product or service.
Research & Development: We test the waters for your new offering during your research and development phase. This will allow you to hand-tailor appearance, price, and venue according to customer attitudes and preferences.
Product Launch: We initiate online promotions during a product launch to deliver your company's message with buzz that complements offline campaigns.
Product Research: We investigate reception of your products by existing customers, provoking candid discussion of successful attributes and ones that might need improvement.
Confluence Media listens to what consumers are saying at every stage of a product's life cycle.