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Currently viewing the tag: "gladwell"

How We Are (and Aren’t) Influenced by Social Networks

· In Marketing Research

Last week, the New Yorker published a provocative article by Malcolm Gladwell entitled, “Small Change: Why the Revolution Will Not Be Tweeted.” In the article, Gladwell discusses the nature of social activism, arguing that the kind of ties we establish through social media are too weak to inspire genuine risk-taking for the [...]

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