Online Word of Mouth

Join the online conversation worldwide.

With the wealth of buying options offered on the internet and in retail stores, consumers are constantly seeking to simplify the decision-making process. They validate information through web research, cross-compare prices and specifications, and look for trusted sources to offer recommendations and caveats. Many of these discussions occur online in blogs, user groups, emails, forums, and message boards. And this is where users joined by common interests and opinions congregate to exchange comments and advice on all dimensions of the customer experience.

With Confluence Media's online word-of-mouth marketing programs, a company’s products and services can reach these web communities in the most cost effective way possible.

Targeting key demographics, Confluence Media interacts directly with consumers to facilitate the spread of positive buzz. With multiple voices, we explain how products and services can address the needs of the modern buyer, whether utilitarian or entertainment-related. Through continued conversation, we build company awareness and correct any prevailing myths or misunderstandings, while simultaneously accumulating feedback for consideration and action.

Confluence Media’s online word-of-mouth programs identify influential sources of information for consumers – popular product blogs, trusted forum posters – and equip them with the necessary tools to proselytize a company’s products and services.

Online word-of-mouth marketing intrinsically offers a multitude of bonus benefits. In addition to augmenting a company’s public exposure, online word of mouth provides target market research, and most importantly, continuous, bilateral talk with potential and existing customers.

Confluence Media keeps the positive buzz passing from ear to ear.

 

Word of Mouth Workflow